To empower young hockey players by providing accessible, high-quality training resources through the PACE app, while building Hockey University's brand recognition as a leading resource in hockey development. The campaign aimed to generate significant excitement around the app launch and create a supportive community for aspiring players across different skill levels.

Our team developed a structured content production strategy that began with thorough research into the most effective training exercises for young players. We created a comprehensive planning system to ensure all 170 training videos maintained consistent quality and branding while effectively demonstrating proper technique. Each video was optimized for mobile viewing and designed to seamlessly integrate with the app's user experience.

The campaign generated exceptional engagement across all platforms, successfully launching the PACE app to Hockey University's target audience. The comprehensive video library became the cornerstone of the app's value proposition, establishing Hockey University as the go-to resource for hockey training while creating a strong foundation for long-term user engagement and retention.