Hospitality Marketing That Drives Direct Bookings, Without Lifting a Finger

Ottawa's premium "hands-off" content solution

📍 Ottawa | Serving Hotels & Hospitality Brands Across Canada

Tell Us About Your Project

Trusted By Canada's Leading Hospitality Brands

Why Canadian Hotels and Restaurants Choose
Capital Content

Your guests expect professional, engaging content showcasing your property at its best. Your team is too valuable to spend hours shooting iPhone photos, writing captions, and scheduling posts between check-ins and service.

The reality of hospitality marketing:

  • Social media matters, but daily operations matter more

  • Smartphone content doesn't showcase luxury properly

  • Inconsistent posting damages brand perception

  • Your staff doesn't have 15-20 hours per week for content creation

  • Generic marketing agencies don't understand hospitality

The solution? A dedicated content partner who becomes an invisible extension of your team, handling every aspect of your digital presence while you focus on what you do best: hospitality.

After their first project, hospitality clients always ask the same question: "Can you just handle all our content?"

The answer is yes.

What Makes This Different

Unlike one-off video projects or traditional social media agencies, the Content Partner Program provides:

✓ Recurring Professional Production Days
Monthly, bi-monthly, or quarterly shoots at your property with commercial-grade equipment. We capture your rooms, amenities, dining experiences, staff moments, and seasonal highlights with cinematic quality.

✓ Complete Social Media Management
We don't just create content—we handle everything. Strategy, posting, engagement, community building, hashtag research, caption writing, review response, and performance optimization across Instagram, Facebook, LinkedIn, and TikTok.

✓ Zero Daily Effort From Your Team
After initial onboarding and occasional shoot day coordination, your time commitment drops to brief approval reviews and quarterly strategy meetings. Most hotel managers report saving 15-20 hours weekly that they redirect to guest services.

✓ Results That Drive Bookings
We focus on metrics that matter: website traffic from social media, booking portal inquiries, direct reservation increases, and brand awareness in your market.

CONTENT PARTNER PROGRAM

STRATEGIC CONTENT CREATION

Regular on-location professional photography and video production capture your rooms, amenities, dining, and experiences with hotel-grade quality. No more relying on outdated photos or amateur smartphone shots that fail to showcase your property's true appeal.

FULL-SERVICE CONTENT MANAGEMENT

We handle everything from seasonal content planning and guest engagement to posting, local hashtag optimisation, and review response, completely eliminating the daily burden of social media management from your hotel team.

GUEST COMMUNITY BUILDING & ENGAGEMENT

Daily monitoring and interaction with potential guests builds genuine relationships and brand loyalty, responding to inquiries about availability, amenities, and local attractions without requiring any time from your front desk or management team.

BOOKING-FOCUSED OPTIMIZATION

Regular performance analysis and strategy refinement ensure your social presence constantly drives more direct bookings, with our team handling all adjustments based on seasonal trends, local events, and booking performance data.

MEASURABLE BUSINESS RESULTS

We focus beyond vanity metrics to deliver content that drives website traffic, direct bookings, and guest loyalty, transforming social media from a time-sink into a revenue-generating asset that competes with OTAs.

WHAT OUR HOSPITALITY CLIENTS GAINED BY PARTNERING WITH US

Capital Content Content Partner Program Ottawa

Here’s what you’ll save!

60+ hours

monthly saved on content creation

15+ hours

monthly saved on engagement and community management

20+ hours

monthly saved on planning and scheduling

100% elimination

of social media stress and inconsistency

FEATURED PROJECT:

Banff Collection

Royal Canadian Lodge, Banff Inn, and Charltons Banff.

Banff Collection approached Capital Content to elevate their social media presence across three distinct hotel properties while completely removing the management burden from their operations team. They needed a partner who could capture the breathtaking mountain hospitality experience and translate it into booking-focused content with brand consistency across all properties.

Capital Content implemented our comprehensive Content Partner Program, conducting regular property shoots and managing their complete social media presence. Our strategic approach seamlessly showcased each property's unique character while building a cohesive brand story that resonates with mountain travellers and drives direct bookings.

122,582 Total Impressions

+91.4% Instagram Growth

+125.9% LinkedIn Growth

100% Elimination of internal social media management burden

Screenshots of Instagram profiles for various hotels and resorts in Ottawa, including Les Suites Ottawa, Banff Collection, Ottawa Marriott, and Holiday Inn & Suites Kanata.  Capital Content's Content Partner Program.

Our Hands-Off Hotel Social Media Management Process

1.TRANSITION MEETING

We gather all necessary account information, brand guidelines, and property access while learning your hotel's unique selling points, target guests, and booking objectives.

2. STRATEGY DEVELOPMENT

Our team creates a custom content strategy that aligns with your business goals—no input required beyond initial approval.

3. on-site CONTENT CREATION DAYS

We handle all planning, production, and execution of professional hotel photography and videography days, requiring minimal time from your hotel team.

4. COMPLETE MANAGEMENT

Once approved, we implement your content calendar, handle all posting, community engagement, and optimization without requiring your daily involvement.

5. REGULAR REPORTING

You receive clear, actionable reports showing performance and results—without needing to monitor analytics yourself.

6. SEASONAL OPTIMIZATION

We continuously optimize your strategy based on occupancy data, local events, and seasonal booking patterns. No action required from your team.

THE PROFESSIONAL DIFFERENCE: BEYOND SMARTPHONE CONTENT

In today's competitive hospitality market, the quality of your visual content directly impacts booking decisions. Our "No Phone Zone" approach ensures your property is represented with the professional excellence that drives reservations.

SMARTPHONE CONTENT LIMITATIONS

Inconsistent lighting fails to showcase room quality

Gold-colored X mark or cross with a textured, brushstroke style on a black background.

Restricted by basic phone camera capabilities

Golden brush stroke 'X' on black background.

Limited ability to capture property atmosphere

Gold-colored brushstroke X on a black background.

Amateur appearance damages luxury perception

A large gold-colored brushstroke X on a black background.

Typically achieves 40-60% lower engagement than professional content

A large, gold-colored brushstroke X on a black background.
Black and white logo with cursive letters V and B intertwined.

PROFESSIONAL CONTENT ADVANTAGE

Consistent premium quality showcasing property luxury

Gold checkmark symbol on a transparent background

Strategic visual storytelling highlighting unique amenities

Gold check mark symbol

Reinforces professional hospitality brand perception

Golden check mark symbol on a transparent background

Leverages hotel photography expertise and commercial equipment

Large gold check mark on a black background.

Delivers 2-3× higher engagement and booking inquiry rates

Golden check mark symbol on black background.

Check out this

accounts
GLOW up

Instagram profile page of lessuitesottawa. Capital Content's Content Partner Program.
An Instagram profiles style before Capital Content's Content Partner Program took over.

From this…

To this!

And this account got

over 1000 new

Followers off of 1 post

A smartphone displaying a giveaway contest for a free golf and stay stay at The Alcoutin Resort, with social media reaction icons floating above the phone. Social Media Service by Capital Content.
Line graph showing a steady increase in followers from July 31 to August 16, a sharp rise around August 17, and leveling off at 13,009 followers by the end of August. Social Media Service by Capital Content results.

Choose Your Content Partner Program

SOCIAL START PACKAGE

Perfect for: Boutique hotels and smaller properties establishing consistent professional presence

Includes:

  • Quarterly content creation days (4 hours each)

  • 12 posts per month across platforms

  • 2-4 professional Reels/TikToks monthly

  • Basic social media account management

    Monthly content calendar development

  • Professional photography and video content

  • Branded designed posts

  • Basic hashtag strategy and caption writing

  • Quarterly strategy meetings and analytics review

  • Campaign planning and implementation

  • Complete content library access

What's NOT Included:

  • Advanced marketing campaigns

  • Influencer partnerships

  • Paid advertising management

  • Frequent strategy sessions

  • Advanced analytics deep dives

  • Custom commercial-grade video production

Time Saved: ~20 hours monthly
Ideal for: Independent hotels, B&Bs, smaller boutique properties with moderate marketing budgets

Apply today

Most
Popular

SOCIAL SCALERPACKAGE

Perfect for: Mid-size hotels and resorts seeking strategic growth and increased direct bookings

Includes:

  • Every two months content creation days (6 hours each)

  • 20 posts per month with platform-specific adaptation

  • 8 professional Reels/TikToks monthly

  • Comprehensive account management

  • Pre-production planning and storyboarding

  • Weekly account monitoring and management

  • Custom graphics and visual assets

  • Proactive community engagement

  • Content series development

  • Trend adaptation and implementation

  • Bi-monthly strategy sessions

  • Detailed analytics and competitor analysis

  • Cross-platform content optimization

What's NOT Included:

  • Full-scale commercial production

  • Extensive paid advertising campaigns

  • Executive-level strategy sessions

  • Custom API development

  • Multi-market campaign coordination

Time Saved: ~40 hours monthly
Ideal for: Established hotels seeking market expansion, properties requiring high-production content

Apply today

INDUSTRY LEADER PACKAGE

Perfect for: Luxury hotels and large properties requiring comprehensive growth and market leadership

Includes:

  • Monthly commercial-grade content production days

  • Cinema-quality video production

  • Professional studio access

  • Advanced post-production with custom music

  • Multi-platform advertising strategy

  • Quarterly brand strategy sessions

  • Market positioning analysis

  • Dedicated account strategist

  • Custom analytics dashboard

  • Monthly strategy optimization meetings

  • PR opportunity identification

  • Complete cross-channel integration

What's NOT Included:

  • Website development services

  • Full rebrand services

  • Television commercial production

  • Traditional media buying

Time Saved: ~60+ hours monthly
Ideal for: Luxury hotels, large resort properties, hotel chains requiring commercial-grade content

Apply today

All packages include customization based on your specific business needs. Contact us for a personalized proposal.

ADDITIONAL SERVICES FOR HOSPITALITY BRANDS


Commercial Video Production

Perfect for grand openings, major renovations, special campaigns, or property showcase videos for your website and booking platforms.

Project Types:

  • Property tour videos for website/OTA listings

  • Grand opening announcements

  • Renovation reveals

  • Chef/dining experience features

  • Destination wedding showcases

  • Corporate event capabilities videos

Investment: Custom quotes based on project scope
Timeline: 2-6 weeks from concept to delivery


Learn More About Video Production →

Professional Photography Sessions

Standalone photography shoots for property refreshes, menu updates, or seasonal content libraries without ongoing management.

Photography Services:

  • Complete property photography

  • Room and suite photography

  • Food and beverage photography

  • Amenity and facility photography

  • Exterior and architectural photography

  • Event space photography

Investment: Day rates or project-based pricing
Deliverables: Fully edited, high-resolution images

Learn More About Photography Services →

Frequently Asked Questions About Our Content Partner Program

  • We serve both. Many of our most successful partnerships are with independent boutique hotels, bed & breakfasts, and single-location restaurants. Our Social Start package was specifically designed for independent properties and smaller hospitality businesses—delivering professional content and strategic management at an affordable investment.

  • Minimal—and that's the entire point. After initial onboarding (1-2 hours) and occasional content day coordination (which many hoteliers actually enjoy), your time commitment is reduced to:

    • Brief monthly content approval reviews (~30 minutes)

    • Quarterly strategy meetings (~60 minutes)

    • Occasional coordination for special events or time-sensitive needs

    Most hotel managers report saving 15-20 hours weekly that they previously spent on social media, content creation, and community management. That's 60-80 hours monthly back to focus on guest services and operations.

  • Absolutely. We've photographed and filmed operating hotels, active restaurants, and busy hospitality properties countless times. Our team is experienced at capturing authentic content while remaining invisible to guests and minimizing operational disruption.

    For properties concerned about guest privacy or operational flow:

    • We can work during off-peak hours or closed days

    • We coordinate timing around check-in/check-out flows

    • Our crew works discreetly with minimal equipment visibility

    • We never interfere with guest experiences

    • We can focus on empty rooms, common areas during slow periods, or staff-only content

    Many properties are surprised at how smoothly our content days run—guests often don't even notice we're there.

  • Video Production is perfect for one-time projects: grand opening videos, property tour videos for your website, renovation announcements, or specific campaigns. You hire us for a defined project with a specific deliverable and timeline.

    Content Partner Program is an ongoing partnership where we become your complete marketing department. You get:

    • Regular professional content creation (monthly/bi-monthly/quarterly shoots)

    • Full social media management (daily posting, engagement, strategy)

    • Continuous optimization based on performance data

    • Strategic planning aligned with booking goals

    • Ongoing relationship with dedicated team who knows your property intimately

    Which is right for you?

    • Need a website video or specific campaign? → Video Production

    • Want to completely eliminate social media burden and build consistent presence? → Content Partner Program

    Most Ottawa hotels and restaurants find the Content Partner Program delivers significantly better ROI than project-based work because of the consistent presence, compounding results, and elimination of ongoing vendor coordination.

  • You'll receive regular performance reports showing clear metrics tied to your booking objectives. Beyond engagement metrics, we track booking inquiry attribution, website traffic from social channels, and direct booking conversion rates, the indicators that matter to your bottom line.

  • Yes—absolutely. We become an invisible extension of your team, creating content that authentically represents your property's unique brand voice, values, and personality. Our content strategies are developed specifically around your individual business.

    We spend time understanding:

    • Your brand positioning and competitive differentiation

    • Your ideal guest demographics and booking patterns

    • Your property's unique personality and culture

    • Your local market and seasonal dynamics

    • Your voice, tone, and messaging preferences

    The result? Content that feels like it's coming directly from your property, not an outside agency. Most audiences have no idea our clients use an external content partner—and that's exactly the point.

Ready to Transform Your Hospitality Marketing?

Stop struggling with social media. Start building the consistent, professional digital presence your property deserves.

Let's discuss how the Content Partner Program can eliminate your marketing burden while driving measurable booking results.

Next Steps:

  1. Schedule a consultation to discuss your property and goals

  2. Receive a customized program proposal

  3. Begin partnership with seamless onboarding

  4. Watch your social presence grow while your team focuses on guests

Schedule Consultation Call