Hospitality Marketing That Drives Direct Bookings, Without Lifting a Finger
Ottawa's premium "hands-off" content solution
📍 Ottawa | Serving Hotels & Hospitality Brands Across Canada
Trusted By Canada's Leading Hospitality Brands
Why Canadian Hotels and Restaurants Choose
Capital Content
Your guests expect professional, engaging content showcasing your property at its best. Your team is too valuable to spend hours shooting iPhone photos, writing captions, and scheduling posts between check-ins and service.
The reality of hospitality marketing:
Social media matters, but daily operations matter more
Smartphone content doesn't showcase luxury properly
Inconsistent posting damages brand perception
Your staff doesn't have 15-20 hours per week for content creation
Generic marketing agencies don't understand hospitality
The solution? A dedicated content partner who becomes an invisible extension of your team, handling every aspect of your digital presence while you focus on what you do best: hospitality.
After their first project, hospitality clients always ask the same question: "Can you just handle all our content?"
The answer is yes.
What Makes This Different
Unlike one-off video projects or traditional social media agencies, the Content Partner Program provides:
✓ Recurring Professional Production Days
Monthly, bi-monthly, or quarterly shoots at your property with commercial-grade equipment. We capture your rooms, amenities, dining experiences, staff moments, and seasonal highlights with cinematic quality.
✓ Complete Social Media Management
We don't just create content—we handle everything. Strategy, posting, engagement, community building, hashtag research, caption writing, review response, and performance optimization across Instagram, Facebook, LinkedIn, and TikTok.
✓ Zero Daily Effort From Your Team
After initial onboarding and occasional shoot day coordination, your time commitment drops to brief approval reviews and quarterly strategy meetings. Most hotel managers report saving 15-20 hours weekly that they redirect to guest services.
✓ Results That Drive Bookings
We focus on metrics that matter: website traffic from social media, booking portal inquiries, direct reservation increases, and brand awareness in your market.
CONTENT PARTNER PROGRAM
STRATEGIC CONTENT CREATION
Regular on-location professional photography and video production capture your rooms, amenities, dining, and experiences with hotel-grade quality. No more relying on outdated photos or amateur smartphone shots that fail to showcase your property's true appeal.
FULL-SERVICE CONTENT MANAGEMENT
We handle everything from seasonal content planning and guest engagement to posting, local hashtag optimisation, and review response, completely eliminating the daily burden of social media management from your hotel team.
GUEST COMMUNITY BUILDING & ENGAGEMENT
Daily monitoring and interaction with potential guests builds genuine relationships and brand loyalty, responding to inquiries about availability, amenities, and local attractions without requiring any time from your front desk or management team.
BOOKING-FOCUSED OPTIMIZATION
Regular performance analysis and strategy refinement ensure your social presence constantly drives more direct bookings, with our team handling all adjustments based on seasonal trends, local events, and booking performance data.
MEASURABLE BUSINESS RESULTS
We focus beyond vanity metrics to deliver content that drives website traffic, direct bookings, and guest loyalty, transforming social media from a time-sink into a revenue-generating asset that competes with OTAs.
WHAT OUR HOSPITALITY CLIENTS GAINED BY PARTNERING WITH US
Here’s what you’ll save!
60+ hours
monthly saved on content creation
15+ hours
monthly saved on engagement and community management
20+ hours
monthly saved on planning and scheduling
100% elimination
of social media stress and inconsistency
FEATURED PROJECT:
Banff Collection
Banff Collection approached Capital Content to elevate their social media presence across three distinct hotel properties while completely removing the management burden from their operations team. They needed a partner who could capture the breathtaking mountain hospitality experience and translate it into booking-focused content with brand consistency across all properties.
Capital Content implemented our comprehensive Content Partner Program, conducting regular property shoots and managing their complete social media presence. Our strategic approach seamlessly showcased each property's unique character while building a cohesive brand story that resonates with mountain travellers and drives direct bookings.
✓ 122,582 Total Impressions
✓ +91.4% Instagram Growth
✓ +125.9% LinkedIn Growth
✓ 100% Elimination of internal social media management burden
Our Hands-Off Hotel Social Media Management Process
1.TRANSITION MEETING
We gather all necessary account information, brand guidelines, and property access while learning your hotel's unique selling points, target guests, and booking objectives.
2. STRATEGY DEVELOPMENT
Our team creates a custom content strategy that aligns with your business goals—no input required beyond initial approval.
3. on-site CONTENT CREATION DAYS
We handle all planning, production, and execution of professional hotel photography and videography days, requiring minimal time from your hotel team.
4. COMPLETE MANAGEMENT
Once approved, we implement your content calendar, handle all posting, community engagement, and optimization without requiring your daily involvement.
5. REGULAR REPORTING
You receive clear, actionable reports showing performance and results—without needing to monitor analytics yourself.
6. SEASONAL OPTIMIZATION
We continuously optimize your strategy based on occupancy data, local events, and seasonal booking patterns. No action required from your team.
THE PROFESSIONAL DIFFERENCE: BEYOND SMARTPHONE CONTENT
In today's competitive hospitality market, the quality of your visual content directly impacts booking decisions. Our "No Phone Zone" approach ensures your property is represented with the professional excellence that drives reservations.
SMARTPHONE CONTENT LIMITATIONS
Inconsistent lighting fails to showcase room quality
Restricted by basic phone camera capabilities
Limited ability to capture property atmosphere
Amateur appearance damages luxury perception
Typically achieves 40-60% lower engagement than professional content
PROFESSIONAL CONTENT ADVANTAGE
Consistent premium quality showcasing property luxury
Strategic visual storytelling highlighting unique amenities
Reinforces professional hospitality brand perception
Leverages hotel photography expertise and commercial equipment
Delivers 2-3× higher engagement and booking inquiry rates
Check out this
accounts
GLOW up
From this…
To this!
And this account got
over 1000 new
Followers off of 1 post
Choose Your Content Partner Program
SOCIAL START PACKAGE
Perfect for: Boutique hotels and smaller properties establishing consistent professional presence
Includes:
Quarterly content creation days (4 hours each)
12 posts per month across platforms
2-4 professional Reels/TikToks monthly
Basic social media account management
Monthly content calendar development
Professional photography and video content
Branded designed posts
Basic hashtag strategy and caption writing
Quarterly strategy meetings and analytics review
Campaign planning and implementation
Complete content library access
What's NOT Included:
Advanced marketing campaigns
Influencer partnerships
Paid advertising management
Frequent strategy sessions
Advanced analytics deep dives
Custom commercial-grade video production
Time Saved: ~20 hours monthly
Ideal for: Independent hotels, B&Bs, smaller boutique properties with moderate marketing budgets
Most
Popular
SOCIAL SCALERPACKAGE
Perfect for: Mid-size hotels and resorts seeking strategic growth and increased direct bookings
Includes:
Every two months content creation days (6 hours each)
20 posts per month with platform-specific adaptation
8 professional Reels/TikToks monthly
Comprehensive account management
Pre-production planning and storyboarding
Weekly account monitoring and management
Custom graphics and visual assets
Proactive community engagement
Content series development
Trend adaptation and implementation
Bi-monthly strategy sessions
Detailed analytics and competitor analysis
Cross-platform content optimization
What's NOT Included:
Full-scale commercial production
Extensive paid advertising campaigns
Executive-level strategy sessions
Custom API development
Multi-market campaign coordination
Time Saved: ~40 hours monthly
Ideal for: Established hotels seeking market expansion, properties requiring high-production content
INDUSTRY LEADER PACKAGE
Perfect for: Luxury hotels and large properties requiring comprehensive growth and market leadership
Includes:
Monthly commercial-grade content production days
Cinema-quality video production
Professional studio access
Advanced post-production with custom music
Multi-platform advertising strategy
Quarterly brand strategy sessions
Market positioning analysis
Dedicated account strategist
Custom analytics dashboard
Monthly strategy optimization meetings
PR opportunity identification
Complete cross-channel integration
What's NOT Included:
Website development services
Full rebrand services
Television commercial production
Traditional media buying
Time Saved: ~60+ hours monthly
Ideal for: Luxury hotels, large resort properties, hotel chains requiring commercial-grade content
All packages include customization based on your specific business needs. Contact us for a personalized proposal.
ADDITIONAL SERVICES FOR HOSPITALITY BRANDS
Commercial Video Production
Perfect for grand openings, major renovations, special campaigns, or property showcase videos for your website and booking platforms.
Project Types:
Property tour videos for website/OTA listings
Grand opening announcements
Renovation reveals
Chef/dining experience features
Destination wedding showcases
Corporate event capabilities videos
Investment: Custom quotes based on project scope
Timeline: 2-6 weeks from concept to delivery
Professional Photography Sessions
Standalone photography shoots for property refreshes, menu updates, or seasonal content libraries without ongoing management.
Photography Services:
Complete property photography
Room and suite photography
Food and beverage photography
Amenity and facility photography
Exterior and architectural photography
Event space photography
Investment: Day rates or project-based pricing
Deliverables: Fully edited, high-resolution images
Frequently Asked Questions About Our Content Partner Program
-
We serve both. Many of our most successful partnerships are with independent boutique hotels, bed & breakfasts, and single-location restaurants. Our Social Start package was specifically designed for independent properties and smaller hospitality businesses—delivering professional content and strategic management at an affordable investment.
-
Minimal—and that's the entire point. After initial onboarding (1-2 hours) and occasional content day coordination (which many hoteliers actually enjoy), your time commitment is reduced to:
Brief monthly content approval reviews (~30 minutes)
Quarterly strategy meetings (~60 minutes)
Occasional coordination for special events or time-sensitive needs
Most hotel managers report saving 15-20 hours weekly that they previously spent on social media, content creation, and community management. That's 60-80 hours monthly back to focus on guest services and operations.
-
Absolutely. We've photographed and filmed operating hotels, active restaurants, and busy hospitality properties countless times. Our team is experienced at capturing authentic content while remaining invisible to guests and minimizing operational disruption.
For properties concerned about guest privacy or operational flow:
We can work during off-peak hours or closed days
We coordinate timing around check-in/check-out flows
Our crew works discreetly with minimal equipment visibility
We never interfere with guest experiences
We can focus on empty rooms, common areas during slow periods, or staff-only content
Many properties are surprised at how smoothly our content days run—guests often don't even notice we're there.
-
Video Production is perfect for one-time projects: grand opening videos, property tour videos for your website, renovation announcements, or specific campaigns. You hire us for a defined project with a specific deliverable and timeline.
Content Partner Program is an ongoing partnership where we become your complete marketing department. You get:
Regular professional content creation (monthly/bi-monthly/quarterly shoots)
Full social media management (daily posting, engagement, strategy)
Continuous optimization based on performance data
Strategic planning aligned with booking goals
Ongoing relationship with dedicated team who knows your property intimately
Which is right for you?
Need a website video or specific campaign? → Video Production
Want to completely eliminate social media burden and build consistent presence? → Content Partner Program
Most Ottawa hotels and restaurants find the Content Partner Program delivers significantly better ROI than project-based work because of the consistent presence, compounding results, and elimination of ongoing vendor coordination.
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You'll receive regular performance reports showing clear metrics tied to your booking objectives. Beyond engagement metrics, we track booking inquiry attribution, website traffic from social channels, and direct booking conversion rates, the indicators that matter to your bottom line.
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Yes—absolutely. We become an invisible extension of your team, creating content that authentically represents your property's unique brand voice, values, and personality. Our content strategies are developed specifically around your individual business.
We spend time understanding:
Your brand positioning and competitive differentiation
Your ideal guest demographics and booking patterns
Your property's unique personality and culture
Your local market and seasonal dynamics
Your voice, tone, and messaging preferences
The result? Content that feels like it's coming directly from your property, not an outside agency. Most audiences have no idea our clients use an external content partner—and that's exactly the point.
Ready to Transform Your Hospitality Marketing?
Stop struggling with social media. Start building the consistent, professional digital presence your property deserves.
Let's discuss how the Content Partner Program can eliminate your marketing burden while driving measurable booking results.
Next Steps:
Schedule a consultation to discuss your property and goals
Receive a customized program proposal
Begin partnership with seamless onboarding
Watch your social presence grow while your team focuses on guests