BEYOND POSTING. COMPLETE SOCIAL MEDIA PARTNERSHIP FOR HOTELS.
Ottawa's premium "hands-off" social media solution that fills rooms while giving you back your time to focus on guests
Your Complete Hotel Marketing Department—Without The Overhead
Hotel social media success requires stunning visuals, consistent guest engagement, and strategic content that drives direct bookings, elements that drain valuable time and resources from your guest services and operations.
Capital Content's Content Partner Program takes social media completely off your plate, handling everything from property photography and content creation to daily guest engagement and booking optimisation. We become your dedicated hotel marketing department, delivering professional results while freeing you to focus on exceptional guest experiences.
We have a "NO PHONE ZONE" moTto.
Because PREMIUM HOTELS
deserve PREMIUM content.
In today's competitive hospitality landscape, smartphone photos simply don't cut it for hotels competing for guests' attention. Our Content Partner Program ensures every post showcases your property with the professional quality that drives bookings.
Professional Equipment + Hospitality Expertise + Strategic Approach = Results That Smartphone Content Can't Match.
Your Complete Hotel Social Media Solution
STRATEGIC CONTENT CREATION
Regular on-location professional photography and video production capture your rooms, amenities, dining, and experiences with hotel-grade quality. No more relying on outdated photos or amateur smartphone shots that fail to showcase your property's true appeal.
FULL-SERVICE CONTENT MANAGEMENT
We handle everything from seasonal content planning and guest engagement to posting, local hashtag optimisation, and review response, completely eliminating the daily burden of social media management from your hotel team.
GUEST COMMUNITY BUILDING & ENGAGEMENT
Daily monitoring and interaction with potential guests builds genuine relationships and brand loyalty, responding to inquiries about availability, amenities, and local attractions without requiring any time from your front desk or management team.
BOOKING-FOCUSED OPTIMIZATION
Regular performance analysis and strategy refinement ensure your social presence constantly drives more direct bookings, with our team handling all adjustments based on seasonal trends, local events, and booking performance data.
MEASURABLE BUSINESS RESULTS
We focus beyond vanity metrics to deliver content that drives website traffic, direct bookings, and guest loyalty, transforming social media from a time-sink into a revenue-generating asset that competes with OTAs.
WHAT OUR HOTEL CLIENTS GAINED BY PARTNERING WITH US
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![A cheerful woman wearing a yellow blazer and blue top, smiling and holding the lapels of her blazer, standing outdoors in front of a building with a sign that reads 'Graham's', with potted plants and flowers in the background. Capital Content Photogr]()
"Capital Content has been a game-changer for our social media presence! Their expertise and innovative storytelling has been a fantastic asset to elevate our brand and online engagement. The team is professional, creative, and an absolute pleasure to work with. Highly recommend for anyone looking to amplify their hospitality marketing!"
Ashley Stoll - Banff Collection by InnVest Hotels
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![Logo for Les Suites Hotel Ottawa featuring white text on a blue background.]()
"We have had the pleasure of working with Capital Content for the past few months, and their professionalism & work ethic is first class! The team at Capital Content work with us to identify new creative opportunities and their execution of our plans are flawless! We are very pleased with our partnership and look forward to building upon it for years to come!"
Chris Pierce - Les Suites Hotel Ottawa
Here’s what you’ll save!
60+ hours
monthly saved on content creation
15+ hours
monthly saved on engagement and community management
20+ hours
monthly saved on planning and scheduling
100% elimination
of social media stress and inconsistency
FEATURED PROJECT:
Banff Collection
Banff Collection approached Capital Content to elevate their social media presence across three distinct hotel properties while completely removing the management burden from their operations team. They needed a partner who could capture the breathtaking mountain hospitality experience and translate it into booking-focused content with brand consistency across all properties.
Capital Content implemented our comprehensive Content Partner Program, conducting regular property shoots and managing their complete social media presence. Our strategic approach seamlessly showcased each property's unique character while building a cohesive brand story that resonates with mountain travellers and drives direct bookings.
60% Follower Growth on Instagram in less than a year through organic posting
31,600+ Video Views Annually
51% Increase in Facebook Impressions since Capital Content took over
100% Elimination of internal social media management burden
Our Hands-Off Hotel Social Media Management Process
1.TRANSITION MEETING
We gather all necessary account information, brand guidelines, and property access while learning your hotel's unique selling points, target guests, and booking objectives.
2. STRATEGY DEVELOPMENT
Our team creates a custom content strategy that aligns with your business goals—no input required beyond initial approval.
3. PROPERTY CONTENT CREATION DAYS
We handle all planning, production, and execution of professional hotel photography and videography days, requiring minimal time from your hotel team.
4. COMPLETE MANAGEMENT
Once approved, we implement your content calendar, handle all posting, community engagement, and optimization without requiring your daily involvement.
5. REGULAR REPORTING
You receive clear, actionable reports showing performance and results—without needing to monitor analytics yourself.
6. SEASONAL OPTIMIZATION
We continuously optimize your strategy based on occupancy data, local events, and seasonal booking patterns. No action required from your team.
THE PROFESSIONAL DIFFERENCE: BEYOND SMARTPHONE CONTENT
In today's competitive hospitality market, the quality of your visual content directly impacts booking decisions. Our "No Phone Zone" approach ensures your property is represented with the professional excellence that drives reservations.
SMARTPHONE CONTENT LIMITATIONS
Inconsistent lighting fails to showcase room quality
Restricted by basic phone camera capabilities
Limited ability to capture property atmosphere
Amateur appearance damages luxury perception
Typically achieves 40-60% lower engagement than professional content
PROFESSIONAL CONTENT ADVANTAGE
Consistent premium quality showcasing property luxury
Strategic visual storytelling highlighting unique amenities
Reinforces professional hospitality brand perception
Leverages hotel photography expertise and commercial equipment
Delivers 2-3× higher engagement and booking inquiry rates
Check out this
accounts
GLOW up
From this…
To this!
And this account got
over 1000 new
Followers off of 1 post
Choose Your Content Partner Program
ESSENTIALS PACKAGE
Perfect for: Boutique hotels and smaller properties establishing consistent professional presence
Includes:
Quarterly content creation days (4 hours each)
12 posts per month across platforms
2-4 professional Reels/TikToks monthly
Basic social media account management
Monthly content calendar development
Professional photography and video content
Branded designed posts
Basic hashtag strategy and caption writing
Quarterly strategy meetings and analytics review
Campaign planning and implementation
Complete content library access
What's NOT Included:
Advanced marketing campaigns
Influencer partnerships
Paid advertising management
Frequent strategy sessions
Advanced analytics deep dives
Custom commercial-grade video production
Time Saved: ~20 hours monthly
Ideal for: Independent hotels, B&Bs, smaller boutique properties with moderate marketing budgets
Most
Popular
PRO PACKAGE
Perfect for: Mid-size hotels and resorts seeking strategic growth and increased direct bookings
Includes:
Every two months content creation days (6 hours each)
20 posts per month with platform-specific adaptation
8 professional Reels/TikToks monthly
Comprehensive account management
Pre-production planning and storyboarding
Weekly account monitoring and management
Custom graphics and visual assets
Proactive community engagement
Content series development
Trend adaptation and implementation
Bi-monthly strategy sessions
Detailed analytics and competitor analysis
Cross-platform content optimization
What's NOT Included:
Full-scale commercial production
Extensive paid advertising campaigns
Executive-level strategy sessions
Custom API development
Multi-market campaign coordination
Time Saved: ~40 hours monthly
Ideal for: Established hotels seeking market expansion, properties requiring high-production content
PREMIUM PACKAGE
Perfect for: Luxury hotels and large properties requiring comprehensive growth and market leadership
Includes:
Monthly commercial-grade content production days
Cinema-quality video production
Professional studio access
Advanced post-production with custom music
Multi-platform advertising strategy
Quarterly brand strategy sessions
Market positioning analysis
Dedicated account strategist
Custom analytics dashboard
Monthly strategy optimization meetings
PR opportunity identification
Complete cross-channel integration
What's NOT Included:
Website development services
Full rebrand services
Television commercial production
Traditional media buying
Time Saved: ~60+ hours monthly
Ideal for: Luxury hotels, large resort properties, hotel chains requiring commercial-grade content
All packages include customization based on your specific business needs. Contact us for a personalized proposal.
Frequently Asked Questions About Our Content Partner Program
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Minimal! After initial property tours and occasional content day coordination, your time commitment is reduced to brief approval reviews and quarterly strategy meetings. Most hotel managers report saving 15-20 hours weekly that they can redirect to guest services and operations.
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Unlike traditional services that require you to provide content or use generic stock photos, our program includes regular professional property photography and videography days. We truly become your complete hotel marketing department—handling everything from room showcase content to guest engagement and booking inquiries.
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No! We handle all guest engagement, including responding to comments, direct messages, and booking inquiries according to your property's voice and booking policies. This comprehensive management eliminates one of the most time-consuming aspects of hotel social media.
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Absolutely. We become an invisible extension of your hotel team, creating content that authentically represents your property's atmosphere and hospitality standards. Our content strategies are developed specifically around your unique amenities, ensuring all content feels genuine and aligned with your brand. This is why we have our on-location content days!
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You'll receive regular performance reports showing clear metrics tied to your booking objectives. Beyond engagement metrics, we track booking inquiry attribution, website traffic from social channels, and direct booking conversion rates, the indicators that matter to your bottom line.
Ready To Take Social Media Off Your Plate?
Let's discuss how our Content Partner Program can transform your hotel's social media presence while giving you back valuable time to focus on creating exceptional guest experiences.
Capital Content provides comprehensive social media management services in Ottawa, including professional content creation, full-service account management, and strategic optimization. Our social media experts deliver complete social media solutions for businesses throughout Ottawa, Toronto, Montreal and across Canada, eliminating the burden of social media management while delivering premium results through consistent, professional content.